Overview:

Affiliate Program Management: An Hour a Day : Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

Category		Subject
Business & Economics		E-Commerce
Computers & Internet		Internet
Business & Economics		Marketing

ISBN 13:9780470651735
ISBN 10:0470651733
Format:Softcover
Language:English
Pages:424
Size:9.10" l x 7.30" w x 1.20" h
Ages:
Grade Lvl: